Asda goes unconventional for its Christmas advert with pyro-crackers and dance music

The adverts combine traditional festive scenes with chaotic, high-energy celebrations (Picture: Asda)

From dancing gingerbread men to a mum on a giant pyro-cracker, it’s the Christmas campaign that goes off with a bang. 

Asda today launched its festive ads with the theme of enjoying a celebration with all the trimmings – but without the eye-watering cost.

The campaign features larger-than-life scenes set to a remix of Martin Garrix’s Animals, a high-energy dance anthem which breaks away from the traditional festive soundtrack.  

Each of the four 30 second adverts begin with classic moments such as decorating the house or laying the table which turn into more raucous celebrations.

Highlights include a mum riding a giant pyro-cracker, someone dressed as a giant bauble and a grandad transported to a rave.

In another advert, a dad is dressed as a giant green and white striped bauble (Picture: Asda)

The campaign carries the slogan ‘All of Christmas at Asda Price. BOOM!’ and features a wide range of products including a 7ft pre-lit tree for £50, matching George Christmas jumpers from £10 and Exceptional Prosecco for £7.75.

Asda is also giving seven families the chance to win a £500 voucher to help cover the cost of Christmas on its social channels, with one winner picked each weekend from Friday until December 18

Tom Hampson, group marketing director at Asda, said: ‘The reality is that our customers don’t want less Christmas, they just want Christmas for less.

‘They still want the great food, thoughtful gifts, festive treats, decorations and all the traditions that make the season feel special, but without the worry that they’re spending more than they have. 

Asda says the aim of the campaign is to show that you can still have all the fun of Christmas but at an affordable price (Picture: Asda)

‘That’s the premise of this year’s campaign. We’re showing customers that they don’t have to choose between a great Christmas and great value. With everything they need under one roof, we’re helping families bring the joy they want this Christmas, at the prices they need.’

The first two films are online now and will air tonight on ITV1 during Emmerdale and during The Great British Bake Off on Channel 4.

To be in with a chance of winning a £500 voucher, go to Asda’s Facebook and Instagram pages.

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