Researchers found that brands existed long before modern capitalism. Long before modern corporations and capitalism, craftspeople may already have been producing goods with a recognizable identity that traveled far beyond their place of origin. An international team led by Marta Luciani of the University of Vienna has found evidence that distinctive painted pottery made in [...] Archaeologists Discover Evidence of “Brands” 3,200 Years Before Modern Capitalism
Researchers found that brands existed long before modern capitalism. Long before modern corporations and capitalism, craftspeople may already have been producing goods with a recognizable identity that traveled far beyond their place of origin. An international team led by Marta Luciani of the University of Vienna has found evidence that distinctive painted pottery made in [...] 

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