Apple TV Hikes Price to $14.99 Per Month

Apple TV may have removed the + from its name, but its value is still increasing - or at least the price is, as a monthly subscription now costs $14.99. The $2-per-month increase goes into effect on Friday, while the annual price is now $119 up from $99 and the Individual tier of Apple One is now $21.95 up from $19.95. Apple TV previously upped its prices from $9.99 to $12.99 in August 2025. The streaming service cost just $4.99 when it debuted in November 2019. The update follows similar moves from rival companies this year. Netflix raised its prices in March, YouTube Premium and Prime . . .