In the golden age of streaming, anime’s global popularity has skyrocketed, but behind the scenes, tension is mounting because a small group of powerful platforms like Netflix and Crunchyroll have transformed into gatekeepers, locking highly-anticipated titles behind exclusive paywalls. For fans, that often means juggling multiple subscriptions just to keep up. But for Japanese studios and rights holders, the real problem is deeper: exclusivity is limiting reach, obscuring valuable sales data, and weakening their grip on international markets.