Amazon to Pay $2.5 Billion to Settle FTC Allegations of Deceptive Prime Enrollment Practices

Amazon has reached a $2.5 billion settlement with the Federal Trade Commission to settle allegations that the tech giant enrolled millions of consumers in its Prime subscriptions without their consent and knowingly made it difficult for consumers to cancel. The company will pay a $1 billion civil penalty and provide $1.5 billion in refunds back to consumers. The settlement also requires that Amazon make changes to its enrollment and cancellation practices, including: A clear and conspicuous button for customers to decline Prime. Amazon can no longer have a button that says, "No, I don't . . .