In the fall of 2021, Netflix had over 220 million subscribers worldwide as its captive audience under once-in-a-lifetime unusual circumstances. The world had watched plenty of reruns from The Office and devoured the Tiger King, and while plenty of audiences discovered anime in that era, another explosive burst in interest emerged with K-dramas thanks to the impossibly dominant debut of Squid Game. The series and its three seasons sit handily at the top of Netflix's Most Popular Non-English Shows of All Time scoreboard, with season 1 in particular meeting the 91-day debut window criteria easily, with 265.2 million views, and 2.2 billion hours watched.
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