“You didn’t do enough. You let everybody down,” is what A’ja Wilson thought to herself after they lost the 2020 WNBA finals 3-0 to the Seattle Storm. Can you believe it? Disappointment after reaching the finals—that’s what standards look like. Of course, she’s had her share of on-court success; now it’s her time to shine off the court.
Nike released her shoe, the A’One, on May 6, and people couldn’t get enough of them. The two-time WNBA champion worked with Nike footwear designer Ben Nethongkome to create the A’One, and the company even released a theme song featuring Wilson. The ad, coupled with Wilson’s star power, seems to have worked wonders. Upon release, the shoes sold out before you could snap your fingers. Four minutes, yes, four minutes is all it took for Nike to put up a ‘come back later’ sign.
The A’Ones are officially sold out in four minutes.
I really tried to grab a pair, but will in the future.
— Sara Jane Gamelli (@SaraJGamelli) May 6, 2025
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