2025 NFL schedule release highlights: Social media continues to shine

The NFL season might only span six months, but the league’s hype machine runs year-round.

Between free agency, the draft and weeks of build-up until Week 1, there’s practically a day for everyone to get excited about.

Schedule release day, for instance, is an experience fans around the league eagerly await every off-season. Consider it the NFL’s Christmas morning, with hope and whimsy filling the dreams of every team before September’s kick-off snaps them back to reality.

The curators of that magic are the many social media crews around the league. Some of the most imaginative minds in the NFL work tirelessly for their one day to show off, as they unveil what each team has to look forward to.

And Wednesday was no exception. The smell of virality was in the air as schedules for all 32 squads were released, truly making it a merry occasion.

Here are some of the best social media posts from across the NFL.

Starting with the Buffalo Bills, who opted to give in to modern technology by using “AI” to craft their schedule release video.

The Los Angeles Rams stayed true to their Hollywood roots by tagging in actress and superfan Brenda Song to help them out.

For fans suffering from “Football Season Withdrawal” a.k.a. FSW, the Tennessee Titans are offering a perfect remedy.

The Atlanta Falcons turned back the clock and took their fans on a ride through the wondrous worlds of Mario Kart, or rather “ATL KART.”

Atlanta wasn’t the only team to give folks a blast from the past as the Seattle Seahawks went for a ’90s-inspired infomercial for their schedule release — the kind you’d see at 4 a.m. after waking up from a long nap on the couch.

If the goal was to go viral, then the Jacksonville Jaguars did their homework by recruiting a heavy hitter to help them out. If it works, they may be ready to go ahead and get at least 10,000 primetime games this season.