Charming, charismatic, powerful; these are all words Jack Donaghy would use to describe himself. On the all-time great sitcom 30 Rock, Alec Baldwin commanded every scene he was in as the General Electric Vice President of East Coast Television and Microwave Oven Programming. Over the course of the series, Jack would mentor comedy writer Liz Lemon (Tina Fey), sensing untapped greatness in an employee who would soon become his closest friend.